Custom Media published “Insights from the Content Marketing Landscape in Japan”

PRWA member Custom Media from Tokyo launched their report “Insights from the Content Marketing Landscape in Japan”.

Findings from the report included that 95% of respondents thought that storytelling was at least moderately significant in capturing audience attention and building brand engagement. However, there were significant challenges involved in implementing storytelling in content marketing—most significantly, ensuring effective audience reach, measuring the impact of storytelling efforts, and sustaining consistent content production.

Other key takeaways from the report included:

🎯 The top three content marketing objectives were brand awareness, lead generation, and organic search visibility
🤖 While 94.2% thought that generative AI tools would have a somewhat or mostly positive impact on content marketing, 52% weren’t using them yet
🤝 62% of those surveyed, outsourced part of their content marketing

To learn more interesting details, visit the report’s page: