Communications Korea supported celebration of 60th anniversary of Korea-Luxembourg diplomatic relationship
Communications Korea recently registered a successful performance in public diplomacy by supporting diverse economic and diplomatic relations of the Luxembourg government in Korea. The Luxembourg government chose five PR agencies and shortlisted two, finally choosing Communications Korea for its vigorous project celebrating the 60th anniversary of Korea-Luxembourg Diplomatic relationship.
Through a comprehensive and strategic PR support, Luxembourg was able to generate 122 articles (print, TV, online) with 11 top tier coverage on major general and economic dailies, with overflowing of positive and wide-ranging media coverage. The current PR outcome changed Korean’s perception of Luxembourg, providing them with an opportunity to have a different view of the less well-known country.
For three days (November 27th to 29th), the Luxembourgish Economic Mission led by H.E Hereditary Grand Duke (Crown Prince) Guillaume Jean Joseph Marie and Economic Minister Franz Fayot, had visited South Korea with around 87 members including Luxembourg Space Agency, Luxembourg Chamber of Commerce, Luxinnovation and Luxembourgish companies.
The economic delegation attended the New Space Forum to sign an MOU to cooperate in space science and space policy, space exploration and resource utilization and space economy industry development. The Luxembourg Chamber of Commerce held a B2B meeting session where 170 Korean companies met with the Luxembourgish companies. Also, the economic delegation visited Asan city where ROTAREX, a Luxembourgish company, had invested in Korea for the first time and commemorated the inauguration with the Crown Prince Guillaume and the Economic Minister.
At the same time, South Korean and Luxembourg celebrated the 60th anniversary of diplomatic relations, and Crown Prince Guillaume and its delegation visited the War Memorial site, in front of the monument of Luxembourgish soldiers had fought for the Korean War. At the site, Crown Prince Guillaume met with a surviving Korean War veteran who had fought aside with the Luxembourgish corps during the Korean War, creating a warm ‘people story’ for the media on-site.