Meredith Pratt in O’Dwyer’s: Tailoring Mobile Content to Target Travelers
O’Dwyer’s, a leading public relations industry magazine, recently featured a byline article from Meredith Pratt, account manager at Stanton Communications, on “Tailoring Mobile Content to Target Travelers.” The article, published in O’Dwyer’s July Travel and Tourism issue, discusses the recent resurgence in travel and opportunities for communicators to capitalize on this new travel enthusiasm through mobile apps designed for visitors’ destination experiences. While websites, social channels and promotional efforts are already swaying travelers’ decisions on where to go and where to stay, how can public relations help travel/destination clients win over their customers with creative mobile, getting them to stay longer and keep them coming back?
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